Heidi Connal
Emotional Intelligence Expert | Leadership Developer | Executive Coach | Speaker
Work With Us

Heidi Connal is passionate about the adventure of change. With 30 years of executive leadership experience, she has built and led teams in hyper-growth global environments, including roles at Salesforce, Bank of America, American Express, and PricewaterhouseCoopers. Thriving in the challenge of scaling global, diverse, and profitable teams and businesses, she finds the most joy in supporting her people in their professional growth and development.
In 2017, Heidi became an executive coach, focusing on transformative coaching for C-suite and senior executives. She teaches them to enhance their communication, relationship management, talent leadership, and personal brand awareness. Heidi has worked across more than 20 industries, including technology, finance, and the military, coaching leaders from organizations like the US Navy, LinkedIn, Roblox, McCarthy, Paul Hastings, TIAA, Wells Fargo, HP, Experian, Genentech, Wachtell Lipton, Petco, and WindRiver.
What Heidi's clients say about her work:
Thoughtful Development: "Heidi was an amazing coach and partner along my transformation journey. She helped to dissect my styles, strengths, and development opportunities. She didn't only focus on gaps but helped me to think through plans and responses that would be meaningful, personal, and doable for me. So rather than focusing on generic improvement plans, she and I worked on plans that are personal to ensure they're executable." - Eron Sunando, Chief Revenue Officer, Conversica
Personal Transformation: "Working with Heidi has positively changed my life. With her coaching, I've tackled a handful of development areas and grown significantly as a leader and person. I've gained skills and confidence that improved my effectiveness and happiness at work and in life. Heidi has a fantastic coaching style and demeanor - friendly, energetic, wise, patient, and inquisitive. Thank you, Heidi - you're amazing!" - Amy Johns, Vice President, Salesforce
Heidi is an advocate of emotional intelligence and neuroscience. She balances empathetic listening with occasional direct coaching to help clients uncover the root of their strengths and development areas. She quickly builds trust by asking powerful questions and contributing observations and feedback based on her business experience and knowledge of neuroscience and psychology, setting the stage for powerful collaboration to shift leaders' behaviors and potential to achieve their most authentic and successful goals.
Holding an MBA from Stern School of Business and a BS from the University of Virginia, Heidi is a Berkeley Certified Coach and a Nationally Board-Certified Health and Wellness Coach (NBC-HWC). In her free time, she travels to the far-flung reaches of the globe where cell phone service doesn't reach. Having visited all seven continents, she loves swimming with whales and sharks and is always planning her next adventure.